Internet Marketing
  • Search Engine Optimization (SEO) analysis and implementation
  • Social Media planning, setup, and administration
  • Email marketing and eNewsletter services
  • Campaign and effectiveness tracking

Web Marketing Research & Consulting

Mellon Consulting Group offers an array of IT solutions to move your business forward by promoting efficiency and increasing your customer base through effective marketing strategies and research. Mellon can customize any IT solution to the needs of your company, giving your business a unique advantage over your competitors. Our IT experts and business consultants have over 50 years of experience and the knowledge to design and build the solutions unique to your needs.  We will work with you to architect exactly what you want- then build it.        

Newsletters & RSS Feeds

Do your customers like to subscribe to timely updates from favored websites?   Whether through a newsletter or an RSS feed we can build and maintain this proven way to retain visitors. Keep your customers connected, informed, and coming back.  

We build and manage your newsletter and RSS feeds to gain and maintain exposures to loyal or soon-to-be loyal customers. Our service will generate a newsletter from your blog's RSS and take care of the sending, tracking, and managing of your mailing list.  

Web Analytics

Web analytics are the measure, collection, analysis and reporting of internet data for purposes of understanding and optimizing a webpage. We can show you how your website measures up with your competitors with performance indicators that matter to your business. These techniques are used to improve a web site or marketing campaign audience response. The best way to become and remain competitive begins with effective implementation of Web Analytics.    

Mellon will show you the keywords and marketing techniques that will drive traffic to your site.  We can show geographically where the traffic comes from, how long visitors stay on the site, and even what pages they visited.  A website is no good if no one sees it - Mellon can help you track who is visiting and why. 

Pay-Per-Click Advertising

Pay Per Click is an internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. By placing ads on content related high traffic websites visited by potential customers you can increase the exposure of your website. Get more for your money by applying an advertising technique that you only pay for when it performs.   

Mellon not only manages the keywords, but also the targeted geographic marketing of your valuable dollars.   

Social Media

Recently, search engine algorithms are putting more weight towards links around the web.  Search engines see such links as a vote of confidence.  However, not all links are weighted equally.  Your options for getting top listing are either Organic Marketing (creating a lot of high quality content based on these algorithms) or Pay-Per-Click Marketing (paying a search engine for top listing).   Mellon manages both.  Our services are extremely price competitive and we provide the analytics to show you the bang-for-your-buck. 

According to a 2011 Marketing Sherpa Report, 64% of marketers have begun integrating social media into their search marketing efforts.

In December of 2010, both Google and Bing confirmed that links shared through Facebook or Twitter have a direct effect on search engine rankings. But one phrase that was continually brought up through the entire interview with Danny Sullivan of Search Engine Land was “Author/Social Authority,” suggesting that it’s not the quantity, but rather the quality of a tweet or share that has an impact on SEO rankings.

Utilize one of the most effective media for reaching a global audience. Social media naturally brings subsections of this global audience with like interests to the same place. Take advantage of the power of social media to get interested customers in contact with your business through Facebook, Twitter, blogs, and YouTube. We can set you up and maintain the information that you want expressed.

Search Engine Optimization

There is no reason to build or maintain a website if no one ever sees it.  Improve the visibility of your website via a variety of marketing tools.  The two primary marketing tools used for web marketing are:  Social Media Marketing (LinkedIn, Facebook, Twitter, eNewsletters, etc)  and Search Engine Marketing (Pay-Per-Click and Organic Marketing).   

We know how search engines work and what people search for. Through editing content, HTML and associated coding, we can increase your website's relevance to specific keywords. 

Search Engine Optimization (SEO) is the art and science of tuning webpages to make them search engine friendly by using proper techniques that comply with search engine guidelines. The end goal of Search Engine Optimization is to increase revenue by increasing targeted search marketing traffic. With Mellon's 50 years of combined experience, we can have a major impact on the bottom line for small businesses to large corporate entities.


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